graphic standards guide
stationery set
graphic standards guide


United Way Monterey County


Print Design


211 is an information and referral service for Monterey County funded my United Way Monterey County. The service is available by phone and text 24 hours a day, 7 days a week.

In 2019, we came up with a new marketing campaign for the service. The campaign revolved around the PSA, where a young woman walking down the beach picks up a rock with the 211 logo on it. I then used a screenshot of the b roll footage to create an exterior bus ad and printed bilingual marketing materials. I took additional photos of the 211 rock to create the bilingual interior bus ads.