United Way Monterey County
211 is an information and referral service for Monterey County funded my United Way Monterey County. The service is available by phone and text 24 hours a day, 7 days a week.
In 2019, we came up with a new marketing campaign for the service. The campaign revolved around the PSA, where a young woman walking down the beach picks up a rock with the 211 logo on it. I then used a screenshot of the b roll footage to create an exterior bus ad and printed bilingual marketing materials. I took additional photos of the 211 rock to create the bilingual interior bus ads.