graphic standards guide
graphic standards guide
graphic standards guide
stationery set
graphic standards guide
graphic standards guide
illustrated alphabet
website screenshots


Bill's Bullpen


Brand Design, Web Design, Illustration, Print Design


Bill's Bullpen is a comic book and sports memoribilia retailer based out of the town of Hollister, Ca. The shop has been a staple of the community for neary 30 years, serving customers in San Benito, Santa Clara, and Monterey County.

Bill's Bullpen had very little web presences, inconsistently managing a Facebook page and lacked a clear and consistent brand image. We provided a graphic identity package consisting of a logo, a stationery package, marketing material for an in-store event, a custom illustrated alphabet for organizaztion, and a modern, responsive web site to communicate with his current customers and attract new ones.