Bill's Bullpen
Bill's Bullpen is a comic book and sports memoribilia retailer based out of Hollister, Ca. The shop has been a staple of the community for neary 30 years, serving customers in San Benito, Santa Clara, and Monterey County.
Bill's Bullpen had very little web presences and lacked a clear and consistent brand image. I provided a graphic identity package consisting of a logo, a stationery package, marketing material for an in-store event, a custom illustrated alphabet for organization, and a modern, responsive web site to communicate with his current customers and attract new ones.
