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Bill's Bullpen


Brand Design, Web Design, Illustration, Print Design


Bill's Bullpen is a comic book and sports memoribilia retailer based out of the town of Hollister, Ca. The shop has been a staple of the community for neary 30 years, serving customers in San Benito, Santa Clara, and Monterey County.

Bill's Bullpen had very little web presences, inconsistently managing a Facebook page and lacked a clear and consistent brand image. We provided a graphic identity package consisting of a logo, a stationery package, marketing material for an in-store event, a custom illustrated alphabet for organizaztion, and a modern, responsive web site to communicate with his current customers and attract new ones.